New ad blitz

Message ID: 120616
Posted By: jcauseyfd
Posted On: 2004-04-06 09:40:00
Subject: New ad blitz???
Recs: 0

Just thought this was interesting and maybe someone else will as well. In yesterday's mail I received a marketing piece from MS about their "Desktop Deployment and Resource Kit". It's a big, slick fold out piece targeted at my industry and extolling the virtues of selecting XP with Office 2003 for a desktop and office solution. As they note, there is "more than _one choice_" for these. Of course, it is full of all their marketing fluff, including not one, but two, obligatory quotes from Gartner about those evil costs of migration and training when switching.

The most interesting thing about all this to me is that it was even sent out. I don't remember EVER getting anything trying to sell me on how great their desktop and office solutions are. Servers, Exchange, all that stuff, sure, but a big marketing piece about desktop/office software? They must be getting really scared.


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