Re: I don't like the IBM Linux commercial
Message ID: 79324 Posted By: bill_beebe Posted On: 2004-01-10 23:12:00 Subject: Re: I don't like the IBM Linux commerci Recs: 0 << They're lame and they don't tell me anything about the product. I don't buy it. >> I agree. Marketing is not IBM's forte. Merrill Chapman, in his book "In Search Of Stupidity", devotes an entire chapter to IBM's singular marketing disaster, OS/2. That chapter, titled "The Idiot Piper: OS/2 and IBM", gives great details on how IBM killed OS/2 and led a lot of other companies over the cliff at the same time. The section on Warp was tragic and funny: "The result was that IBM ended up creating a very odd advertising and marketing campaign redolent of hash brownies and magic mushrooms. Twisty "Age of Aquarius" type was splashed across ad posters all over the land, proclaiming that people were "Warping" their computers. Edwin Black, publisher of OS/2 Professional ma...